Competitive Intelligence was always mystery to me, since I was little I sometimes felt like I wanted to be a Spy. That's why I started to study NLP techniques, but it's totally different story..
Now let's go back to Competitive Intelligence.
Have you ever wonder where do many companies get their Information from ? Then the answer lies somewhere around CI or Business Intelligence services that is indeed one of the oldest profession that human kind has. In this article I am going to give you introduction what Competitive and Business Intelligence is and also give you links to Business Intelligence analysis companies and software providers.
So what is Business Intelligence?
The great example how to understand the fun fact behind the whole science are snoopers or spies in the middle ages who took the risk of their own life in order to get Information about the competitive kingdom.
Information that were useful were: army size, amount of food in castle, weapons they will use, alliances and allies, special events in castle. If you were kind and you would have that kind of information, then decision whether attack or not would be much easier. See in old Troy they've sent a wooden horse because they had Intelligence Service and private investigator reporting that there is celebration coming. Funny but true.
The reason Why You might be Seeking for Competitive Intelligence tools is that you:
1) Want to Create Competitive Strategy - Just like King in my example
2) Create proper tactics (either Offensive or Defensive)
3) Effective solution to any kind of problems you may have
4) Systematic search for opportunities
5) Identify threats
6) Lobbing - or Direct Influence on environment
Then I have some Competitive Intelligence Sources where to begin with search:
Pro Quest Dialog Competitive Intelligence - See website here -
Competitive Intelligence Handbook - something like CI 101 -
Lexis Nexis - Marketing & Competitive Intelligence -
Questel - Professionals have 95 Countries Information in One Database -
Track Competitive Intelligence with STN International -
Photo credit: Munir Hamdan
Peter, finishing his bachelor's at University of economics in major statistics and informatics in Europe. He is former salesman and recruiter with experience in USA, stockbroker IT and marketing fan with keen and burning desire for stock and futures trading for whole of his life
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